What to Do When you Don’t Know What to Do (Intermediate)

We all love WordPress but know that things can go wrong from time to time. What if you knew exactly what to do whenever a WordPress issue arises? This can include anything from a theme or plugin issue all the way to those really bizarre things that can happen, leaving you clueless how to troubleshoot them. No high-level amount of technical experience needed with the tricks we will show you.

Being equipped to handle WordPress issues can really help you keep things running smoothly on your site and focus on the fun stuff, rather than hair-pulling and other madness.

Closing Remarks

Phew, we made it to the end of the first day of WordCamp St. Louis! We’d like to highlight a few superstars and remind folks of what the heck is happening on Sunday.

Then, on to the afterparty with a few pointers on travel/parking and where to go once you reach the City Museum.

Content Marketing on WordPress (Intermediate)

As one of the most versatile and user-friendly CMSes out there, WordPress offers a wealth of possibilities for content marketing.

It doesn’t matter who you want to reach – consumers or businesses – or what your experience is – from occasional blogger to Pulitzer-winning journalist – WordPress works.

Come join me for a look at how you can leverage the platform for your own content – to build your audience and reach your goals.

Plus: A few of my favorite plugins and WordPress tricks, to help you navigate the CMS like an expert and bend WordPress to your will.

Presentation slides can be found on the speaker’s site.

Planning Your Site (Beginner)

WordPress has revolutionized the web by letting anyone with a spare evening and an internet connection to launch a website and reach the world. With thousands of plugins offering an endless buffet of features, and every host promoting their one-click WordPress install, building a website has never been easier.

But building a site worth visiting is a whole ‘nother animal.

It may not be as much fun as perusing your favorite theme shop, but planning is the key to any great website. A great site pulls off a cool trick: it meets your business objectives by reaching your users’ goals (and delivering a delightful experience in the process).

The good news: you don’t have to have an MBA or be a sociologist to understand the two. If you start with a clear plan that shows how your site strategically fits into your business and develops a deeper understanding and empathy for your users is easier than ever.

And it’s the path to a truly great website.

Presentation slides can be found on the speaker’s Slideshare.

Steps to Finding and Hiring a Web Designer (Beginner)

Are you a blogger or a business owner?

Want to get up and running fast with a WordPress website? Want a pro to help you do it?

Come see how to hire the right web designer for your project:

  • How do you evaluate a web designer’s portfolio?
  • Who do you ask for recommendations?
  • What’s the ‘the coffee test’ – and what can you learn from it?

Are you a web designer or the owner of an agency?

Discover what’s important to potential clients – and start figuring out how you stack up.

Presentation slides can be found on the speaker’s site.

Cain & Obenland in the Morning!

Cain & Obenland in the morning! – a morning show-style WordCamp talk with three segments: two that will cover any number of WordPress topics – current WP happenings, theming, design, development, best practices, worst practices, future trends, you name it – and a special guest interview with a big name from the WordPress world.