… And watch your organization reap the rewards.

Search algorithms change. Social networks evolve – and sometimes fizzle away.

One thing that isn’t going anywhere is the consumer’s need for relevant, educational, compelling and helpful information. The brands that feed this need – in the most relevant manner – will have the most customers, advocates and will make the most money!

This interactive session – led by Internet Marketing Association Master Storyteller and Executive Council Member Christoph Trappe – shares how you’ll steer your marketing projects toward digital excellence by sharing authentic stories that align consumers with your business goals. And help your organization stay relevant with today’s and tomorrow’s connected consumers.

Come discover new, more effective ways to:

• Define content goals that will drive consumer action
• Get buy-in from the people in your organization who can drive the process forward – or stop it cold
• Shape your message authentically – to ring true with today’s ever-more-jaded customers
• Measure the results that matter most to your organization’s top performance priorities

Presentation slides can be found on the speaker’s site.