WordPress has revolutionized the web by letting anyone with a spare evening and an internet connection to launch a website and reach the world. With thousands of plugins offering an endless buffet of features, and every host promoting their one-click WordPress install, building a website has never been easier.
But building a site worth visiting is a whole ‘nother animal.
It may not be as much fun as perusing your favorite theme shop, but planning is the key to any great website. A great site pulls off a cool trick: it meets your business objectives by reaching your users’ goals (and delivering a delightful experience in the process).
The good news: you don’t have to have an MBA or be a sociologist to understand the two. If you start with a clear plan that shows how your site strategically fits into your business and develops a deeper understanding and empathy for your users is easier than ever.
And it’s the path to a truly great website.
Presentation slides can be found on the speaker’s Slideshare.