{"id":800,"date":"2018-04-18T19:22:40","date_gmt":"2018-04-19T00:22:40","guid":{"rendered":"https:\/\/2018.stlouis.wordcamp.org\/?post_type=wcb_session&#038;p=800"},"modified":"2018-04-30T10:51:13","modified_gmt":"2018-04-30T15:51:13","slug":"getting-started-with-marketing-automation-on-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/stlouis.wordcamp.org\/2018\/session\/getting-started-with-marketing-automation-on-wordpress\/","title":{"rendered":"Getting Started with Marketing Automation on Your Small Business WordPress Website"},"content":{"rendered":"<div class=\"gmail_extra\">\n<div>In a nutshell, marketing automation is the software that automates your business&#8217;s marketing efforts. Marketing automation software is designed to help implement, prioritize and perform your business&#8217;s marketing tasks in an efficient and effective manner.<\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div><\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div>What does that mean for you as a small business and website owner?<\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div><\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div>Travis Pflanz will guide you through the basics of marketing automation and how to get started on your WordPress website. This session covers basic components of marketing automation, beginner marketing automation strategies, tactics for creating successful assets for your marketing automation campaigns, along with tips of things to avoid and recommendations for inexpensive tools for you to use for transforming your WordPress website into an automated marketing machine.<\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div><\/div>\n<\/div>\n<div class=\"gmail_extra\">\n<div>Attendees should come ready to share their experiences, ask questions and discuss the marketing automation strategies and tactics they are currently using &#8211; if any.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a nutshell, marketing automation is the software that automates your business&#8217;s marketing efforts. Marketing automation software is designed to help implement, prioritize and perform your business&#8217;s marketing tasks in an efficient and effective manner. What does that mean for you as a small business and website owner? Travis Pflanz will guide you through the [&hellip;]<\/p>\n","protected":false},"author":13612362,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1526238000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[767],"footnotes":""},"session_track":[1239621],"session_category":[],"class_list":["post-800","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-201"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMPv-cU","session_date_time":{"date":"May 13, 2018","time":"2:00 pm"},"session_speakers":[{"id":"767","slug":"travis-pflanz","name":"Travis Pflanz","link":"https:\/\/stlouis.wordcamp.org\/2018\/speaker\/travis-pflanz\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/13612362"}],"version-history":[{"count":3,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/800\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/800\/revisions\/1280"}],"speakers":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/767"}],"wp:attachment":[{"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=800"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}