Search algorithms change. Social networks evolve \u2013 and sometimes fizzle away.<\/p>\n
One thing that isn\u2019t going anywhere is the consumer\u2019s need for relevant, educational, compelling and helpful information. The brands that feed this need \u2013 in the most relevant manner \u2013 will have the most customers, advocates and will make the most money!<\/p>\n
This interactive session \u2013 led by Internet Marketing Association Master Storyteller and Executive Council Member Christoph Trappe \u2013 shares how you\u2019ll steer your marketing projects toward digital excellence by sharing authentic stories that align consumers with your business goals. And help your organization stay relevant with today\u2019s and tomorrow\u2019s connected consumers.<\/p>\n
Come discover new, more effective ways to:<\/p>\n
Presentation slides can be found on the speaker’s site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" … And watch your organization reap the rewards. Search algorithms change. Social networks evolve \u2013 and sometimes fizzle away. One thing that isn\u2019t going anywhere is the consumer\u2019s need for relevant, educational, compelling and helpful information. The brands that feed … Continue reading Re-Imagine Blogging as Authentic Storytelling … (Intermediate)<\/span>