{"id":1488,"date":"2015-03-13T15:42:20","date_gmt":"2015-03-13T20:42:20","guid":{"rendered":"https:\/\/2015.stlouis.wordcamp.org\/?post_type=wcb_session&#038;p=1488"},"modified":"2015-03-13T18:18:50","modified_gmt":"2015-03-13T23:18:50","slug":"how-we-use-wordpress-our-process","status":"publish","type":"wcb_session","link":"https:\/\/stlouis.wordcamp.org\/2015\/session\/how-we-use-wordpress-our-process\/","title":{"rendered":"Winning Brand. Winning Company."},"content":{"rendered":"<p><em>Winning Brand. Winning Company.<\/em> is a tour through how a brand develops. How and why the behaviors of a company influence the brand awareness of their target market is illustrated. The session explores the concepts of Brand Equity, Brand Fragmentation, Brand Awareness, Corporate Systems and Consumer Behavior.<\/p>\n<p>Get to know the real differences between your brand, your marketing and your logo&#8230;this knowledge will go a long toward creating your Winning Brand or helping your clients develop theirs.<\/p>\n<p>Understanding your brand and your clients&#8217; brand(s) will allow you to craft compelling messages, content strategies and web concepts.<\/p>\n<p>See real world examples of local brands that will solidify your knowledge and inspire you to act.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winning Brand. Winning Company. is a tour through how a brand develops. How and why the behaviors of a company influence the brand awareness of their target market is illustrated. The session explores the concepts of Brand Equity, Brand Fragmentation, &hellip; <a href=\"https:\/\/stlouis.wordcamp.org\/2015\/session\/how-we-use-wordpress-our-process\/\">Continue reading <span class=\"assistive-text\">Winning Brand. Winning Company.<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8739145,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1426351500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1489],"footnotes":""},"session_track":[453816],"session_category":[],"class_list":["post-1488","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-2"],"jetpack_shortlink":"https:\/\/wp.me\/p5laqk-o0","jetpack_sharing_enabled":true,"session_date_time":{"date":"March 14, 2015","time":"11:45 am"},"session_speakers":[{"id":"1489","slug":"scott-schaper","name":"Scott Schaper","link":"https:\/\/stlouis.wordcamp.org\/2015\/speaker\/scott-schaper\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/8739145"}],"version-history":[{"count":3,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1488\/revisions"}],"predecessor-version":[{"id":1493,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1488\/revisions\/1493"}],"speakers":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1489"}],"wp:attachment":[{"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1488"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1488"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}