{"id":411956,"date":"2014-02-05T04:39:23","date_gmt":"2014-02-05T04:39:23","guid":{"rendered":"https:\/\/2014.stlouis.wordcamp.org\/?post_type=wcb_session&#038;p=411956"},"modified":"2014-03-07T02:45:57","modified_gmt":"2014-03-07T02:45:57","slug":"leveraging-wordpress-for-your-ecommerce-website","status":"publish","type":"wcb_session","link":"https:\/\/stlouis.wordcamp.org\/2014\/session\/leveraging-wordpress-for-your-ecommerce-website\/","title":{"rendered":"Leveraging WordPress for Your eCommerce Website (Intermediate)"},"content":{"rendered":"<p>WordPress is a blogging platform \u2013 it isn\u2019t built for eCommerce \u2013 we all know that.\u00a0 But your eCommerce website shouldn\u2019t live without WordPress as its right-hand man.<\/p>\n<p>In this session, Will shares lessons from running million-dollar ecommerce websites and how WordPress plays an integral role in their success.\u00a0 You\u2019ll learn:<\/p>\n<ul>\n<li>How one St. Louis business gets over 40% of their sales because of their blog<\/li>\n<li>What sorts of blog topics bring paying customers<\/li>\n<li>Real WordPress SEO strategies that get more visitors<\/li>\n<li>Conversion optimization tricks that improve your website\u2019s revenue<\/li>\n<li>How to supplement boring product page copy with great advice<\/li>\n<li>How to turn researchers into purchasers<\/li>\n<li>Content ideas that Google loves<\/li>\n<\/ul>\n<p>Plus time for Q&amp;A<\/p>\n<p>Speaker slides can be found here:\u00a0<a href=\"http:\/\/www.slideshare.net\/mobile\/WillHanke\/leveraging-wordpress-for-an-ecommerce-website\">http:\/\/www.slideshare.net\/mobile\/WillHanke\/leveraging-wordpress-for-an-ecommerce-website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is a blogging platform \u2013 it isn\u2019t built for eCommerce \u2013 we all know that.\u00a0 But your eCommerce website shouldn\u2019t live without WordPress as its right-hand man. In this session, Will shares lessons from running million-dollar ecommerce websites and &hellip; <a href=\"https:\/\/stlouis.wordcamp.org\/2014\/session\/leveraging-wordpress-for-your-ecommerce-website\/\">Continue reading <span class=\"screen-reader-text\">Leveraging WordPress for Your eCommerce Website (Intermediate)<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":55106,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1393693200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[417155],"footnotes":""},"session_track":[254733],"session_category":[],"class_list":["post-411956","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-ii"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 1, 2014","time":"5:00 pm"},"session_speakers":[{"id":"417155","slug":"will-hanke","name":"Will Hanke","link":"https:\/\/stlouis.wordcamp.org\/2014\/speaker\/will-hanke\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/411956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/411956\/revisions"}],"predecessor-version":[{"id":570496,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/411956\/revisions\/570496"}],"speakers":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/417155"}],"author":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/techlh"}],"wp:attachment":[{"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=411956"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=411956"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=411956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}