{"id":714,"date":"2012-09-10T21:40:26","date_gmt":"2012-09-10T21:40:26","guid":{"rendered":"https:\/\/2012.stlouis.wordcamp.org\/?post_type=wcb_speaker&#038;p=714"},"modified":"2012-09-10T21:48:21","modified_gmt":"2012-09-10T21:48:21","slug":"mary-baum","status":"publish","type":"wcb_speaker","link":"https:\/\/stlouis.wordcamp.org\/2012\/speaker\/mary-baum\/","title":{"rendered":"Mary Baum"},"content":{"rendered":"<p>Principal, <a href=\"http:\/\/marginhancers.com\">Marginhancers<\/a>. Adding profitability from the top line.<\/p>\n<p>An art director and copywriter for nearly three decades, <a href=\"http:\/\/marybaum.com\">Mary Baum<\/a> hasn&#8217;t been rational on the subject of typography for a long time.<\/p>\n<p>Whether the work at hand has been print &#8211; for clients as big as General Motors or ConocoPhillips &#8211; or branding that took a tiny financial firm into the big leagues of Fortune-1000 retirement planning &#8211; or small sites for single-person consultants, she&#8217;s always believed that type and layout can help a no-budget postcard look like it cost $25,000 &#8211; or make a $25,000 photograph look as if it came for free from BulkPix.com.<\/p>\n<p>Her session, One Theme\/Many Variations, will show you a StudioPress theme she uses most, and three variations.<\/p>\n<p>You&#8217;ll see how changes in the CSS and, especially, typography, make it look very different. Plus, she&#8217;ll go over the web-typography solutions she&#8217;s settled on in the last year &#8211; when she originally discussed to the topic at WordCamp 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principal, Marginhancers. Adding profitability from the top line. An art director and copywriter for nearly three decades, Mary Baum hasn&#8217;t been rational on the subject of typography for a long time. Whether the work at hand has been print &#8211; &hellip; <a href=\"https:\/\/stlouis.wordcamp.org\/2012\/speaker\/mary-baum\/\">Continue reading <span class=\"screen-reader-text\">Mary Baum<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8210271,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"marybaum","footnotes":""},"speaker_group":[],"class_list":["post-714","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2uWLe-bw","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/46e579e5809af6c797613c207eb35f9b2ef06b2008e48c03e63e6d801ad048d6?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/8210271"}],"replies":[{"embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":9,"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/714\/revisions"}],"predecessor-version":[{"id":724,"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/714\/revisions\/724"}],"wp:attachment":[{"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/stlouis.wordcamp.org\/2012\/wp-json\/wp\/v2\/speaker_group?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}