Principal, Marginhancers. Adding profitability from the top line.
An art director and copywriter for nearly three decades, Mary Baum hasn’t been rational on the subject of typography for a long time.
Whether the work at hand has been print – for clients as big as General Motors or ConocoPhillips – or branding that took a tiny financial firm into the big leagues of Fortune-1000 retirement planning – or small sites for single-person consultants, she’s always believed that type and layout can help a no-budget postcard look like it cost $25,000 – or make a $25,000 photograph look as if it came for free from BulkPix.com.
Her session, One Theme/Many Variations, will show you a StudioPress theme she uses most, and three variations.
You’ll see how changes in the CSS and, especially, typography, make it look very different. Plus, she’ll go over the web-typography solutions she’s settled on in the last year – when she originally discussed to the topic at WordCamp 2011.
