Branding consultant, direct marketer and Marginhancer Mary Baum has been an art director and graphic designer for nearly 30 years, working in print since the 1980s and on the web since 1998.
A competitive tennis player and Mac geek, Mary says the hardest thing for her about leasing her new iMac was turning in her set of Torq screwdrivers: fixing the hardware would violate the contract.
At several St. Louis ad agencies, at Maritz and in her own firm, she’s worked on a wide variety of consumer and industrial brands – including GM, Ford and Chrysler; RF Spaghetti, Pevely Dairy and Sunfield Foods; Gared and Ultra Play Sports; ConocoPhillips; the Maritz Automotive Research Group; and Artesys, an investment product she branded and helped its owner grow from tiny brokerage firm into national supplier of retirement products for a Fortune-1000 insurance company.
She can’t remember if she’s been on Twitter since 2007 or 2008, but she knows she’s not really friends with celebrity blogger and uber-tweeter Robert Scoble (just his brother Alex), and she’s definitely not a social-media expert.
At no time since 1979 has Mary ever been truly rational on the subject of typography.
Mary’s Session: It’s about time. It’s about type! Make real web type look good on all your sites.
